Instagram Platform Updates

Instagram Increases Video Limit to 60 Seconds: Previously videos had a 15-second limit and the company just announced it is extending the limit to 60 seconds for organic posts (note: it was available for promoted posts previously). 

Instagram Updates It’s Ad Features to Include Analytics and Organic Post Promotion: Instagram is launching a tool will include both organic and paid metrics AND audience insights (likely similar to what Facebook provides). The company is also now letting you promote organic posts (previously you had to dark post paid content meaning it did not appear on feed).

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