Photo credit: LinkedIn
In late August, LinkedIn announced its plans to open up its video service to all users. Prior to this, LinkedIn beta tested the feature with 500 LinkedIn Influencers such as Naomi Simson and Guy Kawasaki. As of this week, the service is rolling out to mobile users in the U.S. You probably have it right now!
I’ll give you time to check.
What Is Native Video?
LinkedIn Video lets users shoot and upload videos natively from its mobile apps on Android and iOS. Once published, your video appears in followers’ feeds and plays automatically.
Why Does it Matter?
Though it’s late to the party with native video, LinkedIn is leaning into people’s demand for visual content on the internet. Any YouTube vlogger will tell you video is the way to make a personal connection with your audience and form tight-knit communities. From a reach perspective, algorithms have historically favored videos uploaded natively to platforms vs. external embeds.
Hit Me With The Best Practices
- Behind the Scenes – At a conference or expo? Give your followers a look into what’s on the cusp for your industry.
- Instructional – Drop some knowledge about a concept or skill you know really well. Simplify complicated things to save your followers time.
- Your Process – Creating intricate designs or putting on a large event? Set a timelapse and show how your work gets made.
- Your POV – See a trend or story you want to comment on? Turn the camera to selfie mode and give people your take with a quick summary of the story.
- Orientation – Both horizontal or vertical videos work on LinkedIn. Remember to keep your video’s orientation consistent.
- Stabilization – Use a tripod to stabilize the video, especially if you’re moving around. I’m personally a fan of Joby’s GorillaPod.
- Video Length – LinkedIn recommends keeping videos between 30 seconds and 5 minutes to keep followers interested. Respect your followers’ time and they’ll repay you with shares.
- Audio – Be mindful of external noise. A headset with a microphone can capture clearer audio in a noisy location, because it’s closer to the audio source.
- The Shoot – Build a studio for quick and consistent content capture. Convert an unused space into a studio with a lighting and recording setup to make content capture a breeze.
- Accessibility – People frequently watch videos with the sound off–subtitles make it easy to watch in any context.
LinkedIn’s Jeff Weiner recaps a speaking engagement on the go.
LXMI’s Leila Janah gives her audience an exclusive look into an amazing drone shoot.
Universal set designer Edwin Rehmrev shows followers his creative process.
O’Reilly Media’s Tim O’Reilly talks some smack (not really) about his upcoming boxing match (debate) with entrepreneur Reid Hoffman.
Give Me a Pep Talk
Most of all, try things out. Though video is old as time, LinkedIn is a brand new context to explore this form. Be an early adopter and lead the way.