Danone appoints Golin to lead social and digital content
for its UK bottled water portfolio
LONDON, 19 March, 2018: Golin, the PRCA’s Agency of The Year and member of the Interpublic Group of Companies (NYSE: IPG), has been appointed to lead social strategy & content creation for Volvic® and evian® after its refreshing creative won the recent
Danone selected Golin to deliver an exciting social and content strategy for Volvic® “Find Your Volcano” brand campaign and evian® upcoming sponsorship of Wimbledon 2018.
Adrienne Toner, Volvic® Senior Brand Manager said, “We were impressed by the team’s approach to the two very different briefs. Across both, the insight-driven creative concepts delivered authentic ideas for both brands; underpinned by a smart social strategy”.
Aurélia Viennet, evian® Senior Brand Manager added, “We really felt Golin ‘got us’ and we look forward to working with them as part of our wider team in making our 2018 Wimbledon plans some of the most exciting yet.”
Golin Executive Creative Director, Alex Wood, said: “It’s great to start 2018 with a big creative win on such well-respected brands. Both briefs were very different, but our answer for both showed the power of nailing simple human truths. We can’t wait to get the work out”.
Alex Michael, Golin Social Executive Director, added: “Volvic® and evian® are two iconic brands with fantastic creative opportunity. We look forward to developing innovative campaigns, which drive relevance for these brands amongst their audiences in the social space”.