g4

Almost five years ago, we launched g4 and completely changed our structural model from a hierarchy of generalists to communities of specialists. Our revolutionary model now includes experts in the Explorer, Creator, Connector and Catalyst communities who work together as one integrated team to deliver brave, bold work worthy of awe and action.

 

We are committed to the results we achieve when we work together. Our dedicated g4 Chairs lead development for each specialty community and a core Global g4 Council ensures that we realize our full g4 potential in all client opportunities around the world.

EXPLORERS
deliver insight and measurement through research, analytics and planning.

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CREATORS
generate ideas and design and produce creative content to bring those ideas to life.

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CONNECTORS
engage consumer and business audiences across earned, owned, shared and paid media.

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CATALYSTS
lead business, grow client relationships, drive change and champion campaigns.

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Global g4 Council

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