The Bridge™ is our holistic engagement network made up of 24 command centres across the world. The Bridge pairs mainstream and digital media experts with creative specialists like copywriters, digital designers and video producers to uncover storytelling opportunities in real time, deliver critical business insights, engage influencers and customers and create the content that shapes news and conversations.
The Bright Collective™ is a co-creation portal where a dazzling collection of diverse creative minds drawn from a range of industries come together to think up big ideas. It combines local, regional and global perspectives, diverse areas of expertise and people from multiple backgrounds and geographies to generate big, channel neutral ideas that work across various markets.
Brand Story is our rigorous strategic planning process. Our approach is grounded in proprietary and secondary research, which we use to develop unique insights that drive the platform, strategies, tactics and results. Every organization, company and brand has a story to tell. We’ve made it our mission to discover that story and tell it in the most captivating way to motivate change.
Brand Voice offers a more thoughtful and scientific approach to the art of storytelling. With a laser focus on writing clear, consistent and effective content, the Brand Voice model has helped dozens of Golin clients tell great brand stories that change perceptions, drive trust and inspire action.