OUR ETHOS AND PROMISE TO OUR CLIENTS

Our mindset is also our motto – Go All In. It’s our commitment to bravery over mediocrity. It’s why we Go All In for our clients, and each other. It’s why we do things differently.

Our approach has created award winning creative campaigns for multiple clients. It has started digital conversations and increased brand interest and online communities by up to  100%. It has driven increased traffic to digital portals by up to 150%. It has increased our clients’ sales by up to 200% YOY.

We work in partnership with brave clients who want to do things differently, and see results.

HOW WE DELIVER THE BEST: G4

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Golin takes a unique approach in order to meet the four most pressing needs of every client: insight, ideas, engagement and execution. Our revolutionary g4 model represents Golin’s brave move from a hierarchy of generalists to communities of specialists:

EXPLORERS deliver insight and measurement through research, analytics and planning.

CREATORS generate ideas and design and produce creative content to bring those ideas to life.

CONNECTORS engage consumer and business audiences across earned, owned, shared and paid media.

CATALYSTS lead business, grow client relationships, drive change and champion campaigns.

HOW WE KEEP YOU RELEVANT: OUR TOOLS

TheBridge

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The Bridge™ is the world’s largest relevance engine and includes seasoned journalists, social specialists, analytics experts and rapid content creators. Our teams collaborate and curate to discover actionable opportunities and execute ideas at the speed of culture.

BrightCollective

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The Bright Collective™ is a co-creation portal where a dazzling collection of diverse creative minds drawn from a range of industries come together to think up big ideas. It combines global perspectives, diverse areas of expertise and people from multiple backgrounds and geographies to generate big, channel neutral ideas that work across various markets.

Bright Collective

RelevanceRoadmap

The Relevance Roadmap is a thoughtful, expanded way we approach every brief, assignment and project to help us unleash the full power of our g4 team and exceed the expectations of our clients. It allows us to dive deeper into uncovering, challenging and discovering how we can keep our clients’ brands relevant.

BrandVoice

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Brand Voice offers a more thoughtful and scientific approach to the art of storytelling. With a laser focus on writing clear, consistent and effective content, the Brand Voice model has helped dozens of Golin clients tell great brand stories that change perceptions, drive trust and inspire action.

DeltaSet

Delta Set is an approach that uses a combination of stakeholder surveys, research and other analytics to answer a simple but fundamental question: What’s the change — or delta — between people exposed and people not exposed to the communications we help create?

RelevanceFingerprint

Relevance Fingerprint is Golin’s data-driven analytics methodology for understanding the prevalence, intensity and qualitative dimensions of brand relevance.

STRENGTH IN OUR ASIA NETWORK

Golin has a network of 19 group-owned offices in Asia stretching from Greater China, Japan and Korea through Southeast Asia and India to Australia. We are passionate about collaboration, so you get a seamless and consistent experience for multi-market campaigns.

Globally, Golin has over 50 offices and 1,000 staff. We are a member of The Interpublic Group (NYSE: IPG).

People To Know

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