Blog

It’s Time to Get Personal

Photo Source: Creative Commons 0 (CC0) When Al Golin cold-called McDonald’s founder Ray Kroc in the 1950s, he pitched a big idea.  Instead of relying on mass-market advertising, Golin suggested McDonald’s could build its business through public…

Facebook’s News Feed Change Prioritizes Friends & Family

Facebook has introduced sweeping changes to the News Feed – changing how users see and consume organic news and branded content. Rumors started swirling last year about changes to the News Feed which deprioritize branded and…

4 Influencer Marketing Predictions for 2018

Influencer Marketing continued to be a hot topic for brands and agencies alike in 2017. More than ever, we saw clients requesting influencers to be a part of their marketing mix and even invested more in…

8 Media Trends to Watch in 2018

Media relations will always involve pitching a compelling story to a journalist. But the way that we craft a pitch is changing… and fast.  Here are eight media trends – and their PR implications – to…

Closing the Gender Pay Gap

By 4 April 2018, UK employers with more than 250 employees will have to publish their gender pay gap data. We wanted to know exactly what organizations could expect when they report their gap, so Golin…

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