#MeToo has brought about a demand for better. And the marketing industry’s biggest abusers are being told that Time’s Up. And while that is progress, we still have an important question to ask: Just how many women’s wellbeing and career trajectories lie in their wake?

“The irony is not lost on me that as agencies, we say female equality matters to us, yet our actions or inactions say otherwise. As creatives, we inspire our clients to right wrongs and improve the human condition every day. I have a lot of hope that it’s these same people who will practice what we preach and take action to show we have her back.”

Caroline Dettman, Golin’s Chief Creative Officer

In partnership with The 3% Movement, SheSays and EvolveHer, Have Her Back is our progressive stance – and a call out to our entire industry – to welcome female creatives back and propel all women’s careers forward. Join us.

NYC Event Recap Video

Here’s how you can start changing agency culture right now:

If you have suggestions for additional actionable items firms can implement to change agency culture, please submit your feedback below:

NYC event speakers included:

Caroline Dettman
Chief Creative Officer, Golin

Kat Gordon
Founder, The 3% Movement

Sarah Latz
Senior Copywriter, FCB Chicago

Lisa Leone
Freelance Creative Director/Writer

Ellen Ryan Mardiks
Vice Chair, Golin

Megan Colleen McGlynn
Founder, Girl’s Day; Freelance Creative

Margenett Moore-Roberts
Chief Diversity & Inclusion Officer, Golin

Marysharon Owens
Group Director, R/GA

Mary Pryor
Social & Digital Director, Urban Socialista

Michael Roth
CEO, Interpublic Group

Lisen Stromberg
COO, The 3% Movement

Rene Syler
TV Personality; Founder, GoodEnoughMother.com

Kevin Wertz
CEO, Campbell Ewald

This is bigger than any one of us.

Together, we must shift agency culture from one of entitlement to shared empowerment.

Have Her Back Events

Interested in attending an event in your city? Let us know and we’ll be in touch.

 

Become a Have Her Back Ambassador

If you work at an agency – or are an individual who wants to take action – we’re here to help. Email our Have Her Back team. We will connect you with training partners, share top female creative talent to help with your commitments to hire and connect you with our Have Her Back community.

 

Our mission is to welcome back female creatives who have left – or been forced out – of the industry. Does that include you?

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It’s time to go beyond talk. It’s time to take action. It’s time to Have Her Back.

What will you do?

Our commitment is grounded in three actions

Golin is partnering with The 3% Movement to co-create “Manbassador” trainings – designed to help solve the question many men are asking, particularly in today’s climate: How do we support and advance women in the workplace?

Golin is committed to doubling the percentage of women on the ideator track, working towards Executive Creative Director roles, every year through 2020. We are looking for conceptual creatives in Chicago, NY, London. We have immediate open positions.

For the past five months, Golin has also created internal task forces and held town halls and focus groups to listen, talk and tackle the issues around sexual harassment, assault and inequality in the workplace. We believe that for this initiative to succeed, real, sustained changes to the cultures that have enabled these behaviors must take place.

“The 3% Movement has spent the last seven years understanding what separates creative cultures that are inclusive from those that are not. Here’s what we know: men must be involved in gender diversity efforts; all employees must be given a safe mechanism for honest feedback; having 25%+ women at the top self-corrects most issues combating women; and support for intersectional diversity cannot be postponed a moment longer.”

Kat Gordon, Founder of The 3% Movement

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