#MeToo has brought about a demand for better. And the marketing industry’s biggest abusers are being told that Time’s Up. And while that is progress, we still have an important question to ask: Just how many women’s wellbeing and career trajectories lie in their wake?
“The irony is not lost on me that as agencies, we say female equality matters to us, yet our actions or inactions say otherwise. As creatives, we inspire our clients to right wrongs and improve the human condition every day. I have a lot of hope that it’s these same people who will practice what we preach and take action to show we have her back.”
Caroline Dettman, Golin’s Chief Creative Officer
In partnership with The 3% Movement, SheSays and EvolveHer, Have Her Back is our progressive stance – and a call out to our entire industry – to welcome female creatives back and propel all women’s careers forward. Join us.
NYC Event Recap Video
Here’s how you can start changing agency culture right now:
NYC event speakers included:
Chief Creative Officer, Golin
Founder, The 3% Movement
Senior Copywriter, FCB Chicago
Freelance Creative Director/Writer
Ellen Ryan Mardiks
Vice Chair, Golin
Megan Colleen McGlynn
Founder, Girl’s Day; Freelance Creative
Chief Diversity & Inclusion Officer, Golin
Group Director, R/GA
Social & Digital Director, Urban Socialista
CEO, Interpublic Group
COO, The 3% Movement
TV Personality; Founder, GoodEnoughMother.com
CEO, Campbell Ewald
This is bigger than any one of us.
Together, we must shift agency culture from one of entitlement to shared empowerment.
Have Her Back Events
Interested in attending an event in your city? Let us know and we’ll be in touch.
Become a Have Her Back Ambassador
If you work at an agency – or are an individual who wants to take action – we’re here to help. Email our Have Her Back team. We will connect you with training partners, share top female creative talent to help with your commitments to hire and connect you with our Have Her Back community.
Our mission is to welcome back female creatives who have left – or been forced out – of the industry. Does that include you?
It’s time to go beyond talk. It’s time to take action. It’s time to Have Her Back.
What will you do?
Our commitment is grounded in three actions
Golin is partnering with The 3% Movement to co-create “Manbassador” trainings – designed to help solve the question many men are asking, particularly in today’s climate: How do we support and advance women in the workplace?
Golin is committed to doubling the percentage of women on the ideator track, working towards Executive Creative Director roles, every year through 2020. We are looking for conceptual creatives in Chicago, NY, London. We have immediate open positions.
For the past five months, Golin has also created internal task forces and held town halls and focus groups to listen, talk and tackle the issues around sexual harassment, assault and inequality in the workplace. We believe that for this initiative to succeed, real, sustained changes to the cultures that have enabled these behaviors must take place.
“The 3% Movement has spent the last seven years understanding what separates creative cultures that are inclusive from those that are not. Here’s what we know: men must be involved in gender diversity efforts; all employees must be given a safe mechanism for honest feedback; having 25%+ women at the top self-corrects most issues combating women; and support for intersectional diversity cannot be postponed a moment longer.”
Kat Gordon, Founder of The 3% Movement
IPG shop aims to bring women back to the businessAdweek
Golin chief creative officer Caroline Dettman is leading the campaign. She cited toxic environments as the reason why women creatives are leaving agencies.PRWeek
Golin’s chief creative officer Caroline Dettman on why she has a passion for changing agency culture on the heels of #MeToo and Time’s Up.PRWeek
The agency, along with three advocacy groups, has launched a campaign rooted in hiring, training and empowering women creatives.The Holmes Report
M&M traz as campanhas publicitárias lançadas nos últimos diasMeio&Mensagem