Our Story

Welcome to the world of integrated communications of Golin.

It all began with an idea and a desire to focus our experience and knowledge in the field of public relations towards one goal – to become the best!

We are continuously improving, creating trends and applying the latest innovations in the field of integrated communications. Our strategy, a creative approach to each challenge and top professionalism guarantee the highest quality level for our clients.

Golin is a unique synergy of creativity, knowledge, teamwork and modern technology.

Our goal is simple – A PERFECT COMMUNICATION!

g4

We do things differently. We had the courage to change our entire structural model, from a hierarchy of generalists to communities of specialists to address the dramatic changes in the communications industry. Using our revolutionary g4 model, our specialist communities use proprietary tools to plan and execute powerful campaigns designed to create positive change for our clients.

 

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EXPLORERS
deliver insight and measurement through research, analytics and planning.

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CREATORS
generate ideas and design and produce creative content to bring those ideas to life.

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CONNECTORS
engage consumer and business audiences across earned, owned, shared and paid media.

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CATALYSTS
lead business, grow client relationships, drive change and champion campaigns.

RELEVANCE-BUILDING PRODUCTS

THEBRIDGE

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The Bridge™ is the world’s largest relevance engine and includes seasoned journalists, social specialists, analytics experts and rapid content creators. Our teams collaborate and curate to discover actionable opportunities and execute ideas at the speed of culture.

BRIGHTCOLLECTIVE

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The Bright Collective™ is a co-creation portal where a dazzling collection of diverse creative minds drawn from a range of industries come together to think up big ideas. It combines global perspectives, diverse areas of expertise and people from multiple backgrounds and geographies to generate big, channel neutral ideas that work across various markets.

RELEVANCEROADMAP

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The Relevance Roadmap is a thoughtful, expanded way we approach every brief, assignment and project to help us unleash the full power of our g4 team and exceed the expectations of our clients. It allows us to dive deeper into uncovering, challenging and discovering how we can keep our clients’ brands relevant.

BRANDVOICE

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Brand Voice offers a more thoughtful and scientific approach to the art of storytelling. With a laser focus on writing clear, consistent and effective content, the Brand Voice model has helped dozens of Golin clients tell great brand stories that change perceptions, drive trust and inspire action.

DELTASET

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Delta Set is an approach that uses a combination of stakeholder surveys, research and other analytics to answer a simple but fundamental question: What’s the change — or delta — between people exposed and people not exposed to the communications we help create?

RELEVANCEFINGERPRINT

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Relevance Fingerprint is Golin’s data-driven analytics methodology for understanding the prevalence, intensity and qualitative dimensions of brand relevance.

Our team

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