Shining Beauty Moments for 2016

Here in Golin’s consumer team, we’re already looking forward to uncover the next big beauty trends to hit in 2017. Here’s our predictions:

Fresh Faces

Are you ready to bare all? From Front Row to front of the runway, bare faces paraded fashion week with models for Michael Kors and Vera Wang brandishing the trend. The #NoMakeUpSelfie will continue to feature heavily in 2017.

Unexpected Colour

2017 will be the year of bold colours! Expect to see multi-coloured eyebrows like the yellow and lilacs paraded at Gucci; and vibrant orange or red painted lips like those at Mary Katrantzou.

Plaits are back

From Roberto Cavalli’s hippy braids to the laced chignons worn by Erdem’s girls, plaits are officially IN. French? Fishtail? Plaited buns? Pick your cult for the New Year and wear your plaits with pride!

Glorious glitter

Upgrade your makeup with sequined lips or glistening glittery eyes. Following the launch of her Labs lust 004, the Pat McGrath glitter effect has graced the runways from New York to Milan this year.

Facial hair

Previously a rare sight on the menswear catwalks, beard and facial hair grooming crept into facial styling trends this season, acknowledging the growing influence of the barbershop and facial haircare market

And in case you missed them… here’s our top 6 beauty moments from 2016:

  1. L’Oreal ignited change with their True Match foundation campaign, including male beauty blogger Gay Thompson as one of their key influencers, highlighting the need for increased diversity throughout all beauty campaigns.
  2. One of our favourite launches of 2016 has to be Dyson’s introduction to the beauty scene with their foray into hair dryers.  Its promise to help reduce frizz and dullness has certainly got us beauty buzzers lusting after this must-have product of 2016!
  3. Snapchat filters made their way onto the catwalk at New York Fashion Week, showcasing how truly obsessed we all are with selfies.
  4. When Alicia Keys wore no make-up to the MTV VMAs. Her #NoMakeup movement has inspired many women to feel more comfortable in the skin they’re in.
  5. Katie Meade was announced as the first person with Down Syndrome to become the face of a beauty campaign. A true inspiration to us all, Katie is also working to end the isolation of people with intellectual and developmental disabilities.
  6. The release of Beyonce’s video for her song ‘Formation’ celebrated diversity in hair texture – lorded as the first video to show a variety of natural black hairstyles.

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