We’re over the moon (and stars) to announce that Golin has been appointed to handle the consumer PR business for Whitbread’s Premier Inn.
Following a competitive pitch process, the UK’s largest hotel chain selected Golin to deliver a fresh consumer PR strategy for 2017 and beyond.
Golin will work with the brand’s other agency partners, including Lucky Generals, to drive up brand love and direct bookings for Premier Inn and hub at Premier Inn through creative stories linked to key booking occasions and relevant news hooks.
“We are taking on the challenge of keeping one of the UK’s most loved brands front of mind whenever and wherever people need to book a great place to stay. Nearly everyone in the UK has stayed in a Premier Inn and the brand’s guests and team members have fantastic stories that we look forward to telling,” said Bibi Hilton, managing director, Golin.
Mark Fells, chief customer officer for Premier Inn and hub hotels, added, “This pitch was a natural follow-up to our new brand focus on being ‘A Great Place to Start’. After a rigorous process involving the incumbent, we have appointed Golin whose team demonstrated great depth of brand and guest understanding, as well as a highly-memorable creative.”