Talkability trumps truth in the 2017 battle for relevance

Today Golin releases its first-ever Global Relevance Review, which pairs big data with small town research. It revealed that in the 2017 battle for relevance, truth is having its moment of truth. People around the world believe…

I’ve Been There – Mental Health Awareness Week

Last night, Francis Ingham, DG of the PRCA hosted a #PRCAChat about Mental Health Awareness Week on Twitter. A great forum, interesting exchanges demonstrating positive momentum. Today the PRCA will release some research in this area…

Can brands still be apolitical?

It is generally considered good etiquette to avoid the subject of politics in polite company. Debrett’s – the authority on such matters – states: “If you’re in an environment where a stand-up, passionate political row is…

LA vs London: And the winner is…

For the past couple of weeks I’ve enjoyed the pleasure of spending time in the Golin London office as the lucky winner of an inter-agency competition. Spending time in another Golin office is a bit disorienting….

Al Golin – A Eulogy

Workplace culture is such a ubiquitous, yet elusive concept.  Every agency I’ve ever worked at has obsessed over it, setting up action groups, intranets, away days or just the offer of a Thursday beers to try…

A well practiced joke

The coverage these brands received for their April Fool’s day stunts was no joke. A deft reminder of the power of the frivolous, in a world that is dominated by increasingly serious issues. Creative’s Excellence Creative…