5 ways to hone your influencer marketing strategy

Will Cooke, executive director, strategy and innovation at Golin,  presents his five top tips to hone your influencer marketing strategy.  1. Work backwards, and start with why Successful marketing comes from real understanding of business priorities,…

Golin wins Dimension Data’s Global and UK PR work

Golin has won a competitive pitch to provide PR services to Dimension Data, an $8bn global technology integrator and managed services provider. Golin will be Dimension Data’s global lead agency, based out of London, as well…

Bella Hadid launches Magnum’s most indulgent campaign yet

Supermodel Bella Hadid and world renowned designer Alexander Wang, along with the designer’s eponymous brand, join forces today with Magnum for its latest campaign, ‘Take Pleasure Seriously’. To launch the most indulgent Magnum campaign yet, Golin…

Influencer marketing enters post-reach era

1 in 4 individuals have purchased a product as a direct result of a recommendation from an influencer Brits are not put off by #ad with 31% of Britons open to sponsored content and 1 in…

Swearing is good for you – a workplace guide

The launch of the linguistic science book Swearing Is Good For You got us thinking; does foul language have a place in PR? Are there exceptions for expletives? And what good could they do? Nowhere more…