A Reflection on Nordic Happiness

Golin Untern Les Latchman reflects on the secret of Nordic contentment in his adventure to understand the secrets of the world’s happiest countries… It took 2 buses, 2 planes and 2 ferries to finally arrive at the dramatic archipelago…

14 years at Golin – Going all up in Africa

I left a sodden Heathrow tea time in late July and by breakfast on Sunday I was jolted awake by this sight of this out my plane window… Mount Kilimanjaro, the reason for my trip and…

5 relevance learnings from Lancashire

Earlier this year, Golin’s Global Relevance Review paired big data with small town research from Preston to understand exactly what’s making brands relevant in 2017 and to look beyond the London bubble. As part of Golin’s continued commitment…

Friluftsliv — The Norwegian Connection To Nature

Exploring the great cities of Norway, I found they were very similar to Denmark’s with bountiful  green spaces and integrated nature. However in contrast, I immediately got the impression the nature here was on a much…

Going back to the point of diversity

I’ve been in the PR industry a little while now, long enough to have come across my fair share of PR diversity programmes. At the core of it, any initiative promoting diversity and inclusion is a…

The Danish Key to the City of Happiness

For the second week in his happiness adventure, Golin Untern Les Latchman immerses himself in the urban life of the everyday Danish citizen. Visiting the great cities of Copenhagen and Aarhus, I’ve fulfilled the happiness actions…