Death of the big idea

President Trump and Nigel Farage do not seem like the type of politicians to love an algorithm. Both are instinctive campaigners seemingly more attuned to Big Emotion than Big Data. Yet the role of data in…

The beauty of Bridgedeck

Hey, you. When you want to know what’s happening in the world, where do you look? I’m talking about all the things – the breaking news kind of stuff, industry-specific news or whatever it is you’re…

Flexible working is about accessing the best talent

Golin is delighted to announce that London managing director, Bibi Hilton, is today named in the 2017 Power Part Time List: the UK’s top 50 men and women who work in senior, business-critical roles, all on…

Golin welcomes Shani Shaker to health team

Golin’s stellar health team is growing with the arrival Shani Shaker this week, to lead and grow the consumer health portfolio. Shani has had an impressive career to date at agencies including Porter Novelli and Edelman….

Think big, keep it simple, make it visual

As part of my apprenticeship, I recently attended How to Roar like a Cannes Lion. Disappointingly the session I had assumed would improve my impression of a lion, instead focused on imparting tips & tricks for…

Media interviews: how not to do it

Love or loathe him, Jeremy Paxman is widely regarded as one of the greatest interviewers of our time. For 25 years he reigned as Newsnight’s supreme inquisitor, yet a publicity tour has shown Paxman to be…