Cadbury Creme Egg Cafe

Challenge

In 2016, we were briefed to be bolder on limited availability and product love within the longstanding ‘Have a Fling’ campaign in order to make Cadbury Creme Egg the most desirable thing on shelf in the lead up to Easter.

Creative

We created the ‘Crème de la Creme Egg Cafe’ – a dedicated pop-up space where fans could celebrate their love for Cadbury Creme Egg and we could harness our fans to spread the word on our behalf. This eggstravagant and immersive Creme Egg mecca served Creme Egg toasties, amongst other recipes, on demand.  Everything in the café was designed to spark social sharing – and even the recipes were based on Instagram trends to maximize talkability – and shares…

Change

Seats to the café sold out in under an hour and 8,000 people visited the café across seven weeks, with nearly 3,000 Creme Egg Toasties sold. The café launch generated over 225 pieces of media coverage, including 12 nationals and key titles, while the campaign reached over 510,000,000 with a positive sentiment of 95%. It even raised over £16,500 raised for The Prince’s Trust.

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