Worldpay, known for supporting large companies like Tesco, wanted to show small businesses how Worldpay can also help them grow and prosper.
Our “52 Weeks of Worldpay campaign”, a data-driven press office, uses Worldpay’s internal data to spotlight stories that champion the value and insights Worldpay can deliver to its customers. A real-time news tracking service is designed to give Worldpay a significant edge over its peers, able to both piggy-back on and disrupt the news agenda.
Golin’s approach resulted in over 550 pieces of unique media coverage. This represents a rise of 465% in overall coverage. More than 85% of all stories include Worldpay’s data and business insights and sentiment towards the brand moved from -10% to a positive 30%.