Hong Kong (10 March 2020) – After a competitive pitch, Qatar Airways has appointed Golin to lead its PR efforts; further growing its travel business, following on from Collinson.
The three-year partnership will see Golin Hong Kong coordinating with Qatar Airways to increase brand awareness and uplift brand perception for the airline; enhancing its reputation as a global, premium carrier of choice amongst travelers in Hong Kong. With Golin China serving Qatar Airways since June 2017, the three-year agreement with Hong Kong is an extension of the partnership across the region.
“We pride ourselves on being the best airline in the world, having won the prestigious Skytrax World’s Best Airline 2019 for the fifth time this year. Qatar Airways is operating double daily from Hong Kong to over 170 destinations via Doha. With the continuous expansion, we were looking for an agency who is capable of meeting our high expectations on PR strategy, campaigns and results.” said Stephen Chung, Commercial Manager of Qatar Airways Hong Kong and Taiwan. “Golin has demonstrated a strong understanding of our ambitions, we look forward to the continued synergy with Golin team.”
Jane Morgan, Managing Director of Golin Hong Kong. “Our destination team has been supporting Qatar Airways in China for the last two years to great success. Now, working as one seamless team between Hong Kong and China, we will ensure consistency of experience and reputation for Qatar Airways in both markets. We’re looking forward to extending the relationship and working with such a strong brand and team.”
The recent appointment with Qatar Airways marks the latest in a streak of multi-market wins for Golin’s offices in Asia.