Challenge: Omo, the global Unilever laundry brand (Persil in the UK), needed a new technical partner to help bring their digital properties to life. The first job to tackle was updating their brand websites. They had a suite of global websites dating back to 2007 which were no longer fit for purpose and in need of a refresh. They needed to be updated from a design, functionality and technical point of view, to ensure they were fully accessible across a range of devices.
Creative: We built the new site on a WordPress Multisite foundation which enables rapid deployment of future sites. With a totally responsive design, the site looks great on mobile, tablet or desktop. A key imperative for this brief was a requirement to give local markets greater flexibility to integrate their own campaigns into the site. The site contains a raft of new templates to facilitate much richer and more engaging content and we are shortly going to be launching an innovative solution to give markets complete flexibility over their local campaigns.
Change: The site launched in the UK and Indonesia in February, and went live in South Africa in May. We are currently rolling the site out globally and should be live in 30+ markets by the end of Q3. The markets have responded very positively to the new site, and traffic and engagement is being monitored closely.