Ashley Homestore

Challenge: Leverage Ashley Homestore’s China Open sponsorship to build awareness and a social media following for the brand.

Creative: Create a strategic social content calendar, included gamified content; working with 12 sports and lifestyle KOLs and utilising The Bridge at Golin to engage online and offline audiences.

Change: Reached 2.4 million people on social, swiftly netting 3,803 new followers for the brand.