Taiwan AIDS Society

Challenge: Work with Taiwan AIDS Society to promote awareness about the risks of HIV and encourage people of all genders and orientations to get tested.

Creative: Strengthened offline activations with an online content campaign of informative, engaging videos; and developed graphics to convey bite-sized information on social media.

Change: Generated 372,000+ video views online and helped encourage more than 3,000 people to take the HIV test in one month.