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Manager, Influencer

New York, New York, United States

Digital Manager, Influencer Strategy 

Do you live and breathe digital marketing? Are your social feeds filled with tastemakers and trendsetters? Stop ‘gramming your breakfast bowl and keep reading.

Golin New York is hiring a Manager with a specialty in Influencer Strategy and Engagement. You’ll work across clients as part of our digital team that excels at making brands hyper-relevant online to drive offline impact. You’ll work with a rock star team of digital catalysts, creators, and analysts on the Bridge to identify real-time opportunities, monitor issues and trends, as well as create and execute marketing campaigns for clients, including identifying influencers who are relevant to the brand and managing influencer relationships in a mutually-beneficial way to maximize your client’s investment. You’ll integrate across digital platforms, organic and paid channels to drive results.

Golin is a progressive public relations agency designed to reach the profoundly diverse market. Inclusion is a core value for Golin, and we are focused on establishing a culture that is intentionally inclusive, potently diverse and uncompromisingly equitable.

Our expertise ranges from brand-building and cutting-edge digital content, to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

Sound like you want to “Go All In” with us? Here are the details:

What You’ll Do:

• Develop influencer strategies across a number of industries, verticals, and brand programs
• Recommend the optimal influencer approach relevant to a client’s program objectives
• Regularly identify and vet new and up-and-coming influencers for current and future programs
• Create meaningful relationships with online influencers to deliver above and beyond content and engagement
• Sever as a liaison between client teams and influencers to deliver mutually beneficial results.
• Negotiate influencer contracts, with guidance from legal and leadership to deliver solid ROI for clients
• Strategically review influencer content, providing assistance with social captions, visual direction, and point-of-view
• Manage off- and online influencer engagements including experiential and influencer events
• Ensure all influencer engagements, both paid and organic, meet client and FTC guidelines
• Serve as an ambassador of Golin’s influencer capabilities as it relates to organic and new business opportunities
• Advise clients on and execute paid social media campaigns
• Serve as expert in integrated digital programs across, paid, owned and earned media in social campaigns
• Cultivate a culture of support, growth and partnership among team
• Foster and maintain productive and influential client relationships
• Identify solutions and work with teams and independently to drive client success and grow relationships
• Serve as culture builder and mentor, driving innovation and ideas while sparking team members’ careers

What You Have:

• Bachelor’s degree in marketing, communications or related field with 3-6 years’ experience at a digital, advertising, media or PR agency, and a deep understanding of social media and digital marketing, specifically influencer strategy
• Passion for uncovering the latest digital marketing and social media platforms and tools
• Excellent verbal, written, presentation and problem-solving skills
• Experience working with influencer networks, individual influencers and influencer identification, management and measurement tools
• Experience creating and executing paid social and digital campaigns across social channels such as TikTok, Facebook, Snapchat, X, Instagram, and LinkedIn
• Experience executing brand-level social media strategies and ability to communicate them with complete digital fluency
• Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives
• A strong understanding of digital and content marketing strategies, the ability to integrate campaign elements across earned, owned and paid media, and apply analytics to measure results and provide insights
• Highly adaptable and ability to shift priorities in real-time to meet client needs

Salary Range: $55,000-95,000

Golin has included the base salary or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: actual ranges for current or former employees in the role; market considerations; budgetary considerations; as well as a candidate’s background, relevant experience, and qualifications

Golin is proud to be an Equal Opportunity/Affirmative Action employer. Golin recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.