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COVID-19 Resources
#GolinThoughts
Impact of COVID-19 on Diverse Audiences
The multicultural community is being impacted at disproportionate rates, medically and financially, by the COVID-19 pandemic. The following is a compilation of key reports and takeaways which can be used as a resource for communicators to inform perspectives on how diverse audiences are being affected.
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Will your brand be the first with firsts?
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Leading a Virtual Workforce: 6 Barriers and Solutions
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Your Data Strategy Needs to be Scrapped
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Is It Nuts to Do an Influencer Program Right Now?
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Employee Communications Guidance: Week of 5/25
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Earned Media's Role in an Evolving Marketing Mix
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How Companies are Rewriting the Reputation Playbook in Real Time
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Employee Communications Guidance: Week of 5/18
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April Wrap-Up and a Look Ahead
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Employee Communications Guidance: Week of 5/11
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A Growth Opportunity for Brands within the Hispanic Community
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Employee Communications Guidance: Week of 5/4
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A Business Essential: Refocus on the Frontline
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Weekly Social Guidance: Week of 4/27
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Employee Communications Guidance: Week of 4/27
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Have we reached the COVID-19 Media Tipping Point?
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COVID-19’s Impact on the Future of Sustainability
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Social Media Guidance: Week of 4/20
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Employee Communications Guidance: Week of 4/20
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The Crucible of Authenticity
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Three Tips to Stay Home—and Stay Digitally Secure
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Social Media Guidance: Week of 4/13
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Brands Should Start Communicating in Spanish as COVID-19 Pandemic Evolves
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Employee Communications Guidance: Week of 4/13
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COVID-19-Fueled Xenophobia and the Need for Allies
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Be Your Own Producer: How to Make the Best of a Livestreamed Media Interview
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Transitioning In-Person Engagements Online
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Social Media Guidance: Week of 4/6
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Employee Communications Guidance: Week of 4/6
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Predicting the News Cycle of an Event Like No Other in Modern PR History
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Navigating a New (ab)Normal: For Employee Communications, Focus on the Fundamentals
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Social Media Guidance: Week of 3/30
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Social Impact: A New “Business as Usual” in the US
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Companies Should Prioritize Employee Needs in the COVID-19 World
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Social Media Guidance: Week of 3/23/20
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Employee Communications and Engagement During COVID-19
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How to Act with Purpose during COVID-19 A guide for brands
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Brands, COVID-19 and Social Media