ASICS: The Mind Race

In a world-first experiment, Golin and Virgo Health helped ASICS become the first sports brand to sponsor athletes not to move. Using cutting-edge technology to monitor the negative mental impact of a week without exercise; visualizing racing minds for the first time. Before highlighting the power of just 15.09 minutes of exercise to uplift our mental state, inspiring the world to move again.675+pieces of coverage across 53 markets, creating a global conversation around the importance of movement for the mind. 70% of audience who saw the campaign felt motivated to move for their mental wellness, with a 440% increase in association between ASICS and mental well-being.