When the creative idea of Golin team meets the favorite Serbian beer, a unique national campaign “Let’s open together the National Museum” is created. Within the campaign consumers across Serbia will contribute to the collection of funds needed for the completion of works on the renovation of the National Museum in Belgrade, by purchasing a special edition of Zaječarsko beer cans.
As a brand with a long tradition and heritage, Zaječarsko beer will donate to the National Museum one dinar of each sold specially designed beer cans in the period from February 1 to June 15, 2018. During this period, the cans of Zaječar beer will change their appearance and will be designed with visuals of four artworks – “Portrait of Vuk Karadžić” by Dimitrij Avramović, “Miloš, Marko and villa” by Paja Jovanović, “Šid motive” by Sava Šumović and “Tree in the forest” Nadežda Petrović.
In the coming months, Zaječarsko and Golin Belgrade will organize promotional and educational activities throughout the country with the aim of collecting funds for the completion of works and additional knowledge of the public about the importance of the four works of art of outstanding Serbian painters.