In the scope of HEINEKEN Serbia Company’s engagement to raise public awareness of the importance of responsible drinking,we designed and successfully implemented a socially responsible campaign “Guys, who drives home?”. The campaign was organized during the Beer Fest in Belgrade, and conducted in cooperation with GSP Beograd (City Transportation Company). It was awarded at  Beer Fest, as the best socially responsible campaign  presented during the festival, and for that reason it was also organized two years in a row.