We’re going madbury for Cadbury!

For the first time ever, Cadbury fans are being invited to enter their dream bar at cadburyinventor.com where they can pick from a huge range of tasty ingredients which will be added to delicious Cadbury Dairy Milk.

At the beginning of July we launched this exciting new campaign with Cadbury, inviting chocolate fans across the nation to help create the next Cadbury Dairy Milk bar.

The winning bar will become the newest addition to the iconic Cadbury Dairy Milk range and sit alongside family favourites such as Caramel, Fruit & Nut and Whole Nut. Cadbury has been making delicious chocolate for over 100 years but this is the first time ever it has opened its doors for consumers to be involved in the creation of the next Cadbury Dairy Milk bar. And the British public are going madbury!

From melt in the mouth caramel, gooey brownie, crazy popping candy, spicy chilli, tangy orange, fiery mustard, crunchy cashews, there’s over a whopping 90,000 different available combinations to choose from. Once the ingredients are chosen (up to three), entrants will name their bar and explain a bit about what inspired their creation before hitting send on their entry.

Our PR kickstarted the awareness campaign, with blanket national, consumer and regional coverage that contributed to the staggering 35,000 entries in the first week – that’s three per minute. Now in its third week, we’ve reached over 100,000 entries and still counting!



As well as securing over 130 pieces of coverage to date, including near-on all the nationals, we’ve also picked up a few celeb fans along the way.

Richard Osman of Pointless fame has been testing some interesting combinations made by the Cadbury R&D team and we’re now making plans for him to visit the Bournville kitchen to create his very own bar for real. Love Island favourite Eyal also shared his Cadbury Inventor entry on Instagram to his 756k followers, which got picked up by Cosmopolitan the same day.

Entries are open up until 31st July 2018, so get involved here: cadburyinventor.com