Golin brought the magic of Disney+ to life in Singapore. Launching the highly anticipated streaming destination for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic and Star.
Pre-launch, we designed an interactive 360 game to invite consumers into the world of Disney+. Leading strategic communications, media, and influencer relations, we hosted a media & influencer event during Singapore’s largest 3D Projection Mapping and Live Steaming event alongside an interactive state-of-the-art hybrid press event at the illustrious Marina Bay Sands. On launch day, we garnered positive excitement from media and influencers with the debut of Disney+ in Singapore, landing over 970 earned articles from both media and influencers.