We earn attention for your brand. Our progressive approach aligns earned-first, data-driven creative with the customer journey, to build relevance and deliver maximum impact for our clients.
Go All In is our ethos and commitment to bravery over mediocrity, epitomized by the name of our founder, Al Golin.
taking action
Have Her Back
Following our powerful Have Her Back events in Chicago and New York last year, we went to Silicon Valley, for a heavy-hitting thought leadership event, and poignant discussion, with women and men in industries where tech and creative intersect. Speakers, panelists and attendees from some of the world’s biggest companies shared their experiences and steps they’re taking to “have her back.”
latest work
McDonald’s MacCoin
Anywhere you go in the world, the Big Mac is universal. Based on this insight, Golin helped McDonald’s celebrate the Big Mac’s 50th Anniversary by establishing the world’s first food-backed currency. Introducing MacCoin – an international currency backed by the iconic Big Mac.
thought leadership
Customer Experience is Public Relations
Earning attention, advocacy and action are mainstays of PR, and when infused into CX workstreams like social customer care and engagement, it delights customers in a way that drives loyalty, advocacy, sales and reputation.