Agencies create new Nordic partnership in Sweden
STOCKHOLM (MAR 23, 2017) – Interpublic Group (NYSE: IPG) agency Golin announced a new strategic partnership today with communications company JMW to form JMWGolin. This new hub will offer integrated communication and creative expertise to the Nordic region.
“As we continue our ambition to become the defining agency of the decade, we are very pleased to launch JMWGolin in Sweden,” says Fred Cook, Chairman of Golin. “ Together, we can offer a new approach to integration across PR, digital and content areas and leverage the power of g4 to help build and strengthen relevance for clients in that part of the world.”
Golin is one of the world’s most acclaimed and far-reaching communications networks, with over 50 offices around the globe. It was one of the first PR agencies to expand its offering by channeling independent communications, resulting in major European growth.
JMW is run by Chairman Björn Mellstrand, CEO Louise Leo and creatives Joakim Karlsson and Samuel Garlöv. Their executive leadership board also includes Daniel Berg, CEO of Scream Mediabyrå. As part of the JMWGolin launch, Sofia Heidenberg, founder of Golin Sweden, will also join the board.
“I’m incredibly excited about this new partnership,” says Mellstrand. “I have tremendous respect for Golin’s global expertise, and I know we are going to do great things together. Our common view on creativity and communication, paired with our shared values, makes this international partnership an unstoppable team that will be pivotal for our clients.”
Golin has previously been on the Swedish market as part of MullenLowe. Through its strategic partnership with JMW, Golin will now be able to actively shape its own offering with the Nordic market.
“The Nordic region is known around the world for its creativity and tradition of entrepreneurship and innovation,” says Matt Neale, CEO+ Vision for Golin. “And that’s exactly why JMW has emerged as one of the most interesting players within channel-neutral communications for us. I am thrilled for the bright future ahead that we will have together.”
JMW has grown steadily in recent years, with 2016 expansion a reported 7%.
“This partnership is really an acknowledgement of the outstanding work that all of our fantastic employees do every day,” says Louise Leo. “As JMWGolin we are taking our next big step as an agency, but also as individuals. It’s an amazing opportunity to be able to grow and develop together so we can bring the brightest and best solutions to our clients.”