“Communicate to Win” is our next-generation approach to corporate communications that is based on a simple premise: in today’s Reputation Economy, playing not to lose is not an option. The corporate brands that will lead their categories and earn the trust, respect and loyalty of their stakeholders will be those that actively engage to win the hearts, minds and wallets of their stakeholders. Through bold, business-focused strategies and holistic engagement, we help maximize the value of the corporate brand and deliver results that drive the bottom line.
Corporate Practice Offerings
Our B2B communications strategies have helped some of the world’s greatest companies and brands attain their communications goals through a multi-channel mix of mainstream and business media, and meaningful engagement with business audiences via social media communities.
We believe companies today operate in a Reputation Economy where reputation defines not just the company, but all of its interactions with its stakeholders. We have partnered with some of the world’s biggest brands to build, manage, protect and profit from smartly developed and sustained corporate reputations.
Executives are direct representations of their organizations and are the face of the corporate brand. Our approach to executive positioning and visibility is founded on the idea that leaders can and should shape public opinion. We help executives balance self and brand identity through an integrated approach to platform identification and placement, editorial and visual content development and delivery across a wide range of media channels.
Our global team of experts provides the tools, technology and counsel to prepare for issues and crisis and to mitigate issues and manage them in real time. We provide risk identification, playbook and materials development, media strategy and outreach, spokesperson identification and preparation, social media counsel and execution, employee and stakeholder communications and media monitoring and analysis.
We offer media training for communicators of all experience levels– from 90-minute refresher courses to intensive half- and full-day courses; from one-on-one sessions to group workshops. These sessions teach spokespeople how to develop a compelling message and share it with confidence and consistency.
Golin’s public affairs team operates at the intersection of where business and reputational goals intersect with the wider world of public policy. We know that clients’ “license to operate” and their wider success can be affected by a broader array of stakeholders than ever before. That is why we combine conventional public affairs tactics, such as thought leadership, advocacy and media relations, with cutting-edge digital advocacy tools, to inform, mobilize and empower the communities that matter most to our clients.
At Golin, we are obsessed with studying culture, trends and how the purpose economy is changing minds, moving hearts, influencing purchase behavior – and changing brands. Our Social Purpose offering reflects the DNA of Golin and its commitment to brave work. We create powerful campaigns and programs to create positive change – for our clients and for the world, driven by the idea that only through bravery that inspires awe and action are the levers that effect social change. Our work has also showed us that in today’s business and consumer climate, when in comes to CSR – if you don’t stand for something, you stand for nothing. Our social purpose specialists develop and launch purpose and cause-driven campaigns; are certified to write and produce GRI CSR/sustainability reports; and are adept at navigating the waters of NGO activist attacks; and create CSR and purpose platforms and messaging to frame our clients’ programs for enhanced reputation and triple bottom line business value.
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