Our approach to issues preparedness and management at Golin stems from our overarching corporate communications philosophy that we call Communicate to Win. Business today moves at Internet speed. Competitors are constantly on the move and detractors stand ever-ready to attack on the battlefield of public opinion. Companies – and their reputations – are no longer safe behind corporate walls with strategies designed simply to fend off the aggressors. At Golin, we believe that playing “not to lose” is no longer an option.
That’s why corporate communicators must see around corners and over the horizon — and be more agile, inventive and aggressive than ever.
Golin gives companies the tools, technology, people and counsel to address the full issues management spectrum, from anticipating and mitigating issues, to real-time crisis management.