Caroline Dettman

Chief Creative and Community OfficerChicago

Caroline is the Golin’s chief creative and community officer responsible for maximizing our signature g4 community model to deliver the agency’s ambition: brave, relevant work worthy of awe, action and awards. With 20+ years of experience delivering creative campaigns for clients including Clif Bar, Humana, Messenger and Canon among many others, she brings together all four specialties – explorers, creators, connectors and catalysts – to work as one seamless function that combines unique strengths from each group to produce brilliant, award-winning work.

Caroline is also the founder of Have Her Back, Golin’s progressive stance – and call out to our entire industry – to welcome female creatives back and propel all women’s careers forward. The Have Her Back movement is grounded in three actions: Training, Hiring and Creating Cultures of Empowerment – so that by 2020, Golin’s creative leadership team will be 50% men and 50% women. Have Her Back is more than just a hashtag; it’s a hustle. And through external partnerships and trainings, she is helping others strive for the same.

Most recently, Caroline attended the 2018 Cannes Lions festival where she spoke on equality at the Grit and Grace panel and IPG Women’s Breakfast. In 2017, she was part of the PR Jury for the 2017 Cannes Lions Festival of Creativity. Caroline is a graduate of Indiana University Bloomington.

YOU MAY NOT KNOW…

A former New Yorker, Caroline has come to terms with living (and loving) Chicago, including the adoption of deep dish pizza, a Midwestern accent and the Chicago Blackhawks. But even after twenty years, she still misses Broadway, bagels and the Yankees, not necessarily in that order.

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