Scott calls on Golin’s “Communicate to Win” approach to develop and sustain corporate brands and reputations that distinguish companies from the competition, engage stakeholders in positive action and drive bottom line results.
Much of Scott’s work takes place on the international stage, having implemented or directed campaigns in more than 30 countries around the world. Named a “crunch-time counselor” by PRWeek, Scott is the go-to expert on crisis and reputation management. Throughout his career, Scott has directed issues and crisis engagements across a wide range of industries in areas ranging from product recalls to litigation to executive misconduct.
Scott is a graduate of the University of Wisconsin-Madison, serves on the Board of Visitors there and remains a frequent lecturer at the school as well as other universities. He is a regular contributor to the Wall Street Journal’s “Crisis of the Week” column and a frequent speaker on the topics of corporate reputation and crisis management.
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A two-time marathon finisher, Scott believes that occasionally getting lost on his runs in cities around the world is the perfect excuse to explore new places and see new things.