Hong Kong (15th May 2020) – Food delivery platform favourite Deliveroo has expanded its partnership with Golin Hong Kong, additionally tasking the agency to develop and lead the business’s consumer PR activities across the city, following a successful partnership on the Deliveroo’s corporate PR strategy.
The focus will be communicating Deliveroo’s innovative and community driven values whilst being a leader in the field of online food delivery. Golin’s remit sees it supporting Deliveroo across media relations, creating and curating a rich drumbeat of stories while publicizing launches of consumer-centred PR news.
Brian Lo, General Manager of Deliveroo Hong Kong, said, “Now more than ever, Deliveroo remains passionate about online food delivery, and innovating success with our restaurant partners. In the beginning, we started out with the simple idea of making delicious food more accessible; now, we’re helping to feed our community and are committed to offering flexible, rewarding work and support to thousands of riders in whatever ways we can. We want these stories to be told to kick-start innovation and fresh thinking in other businesses and industries. As such, Deliveroo is pleased to extend our partnership with Golin, as they have a proven track record of supporting us within a fast-moving and constantly changing industry.”
Jane Morgan, Managing Director, Golin Hong Kong, said of the appointment, “Having seen Deliveroo consistently bring solution driven options to restaurant partners, the F&B industry, riders and Hong Kongers across the board, Golin is exceptionally proud to extend our partnership. As our city learns to navigate unchartered waters, we’re committed to working with progressive companies and doing our part to help them achieve results that not only benefit their own company but the community as a whole.”