Hong Kong 14th July, 2020 – Today, Golin, the Interpublic Group (NYSE: IPG) agency announces a new pro bono PR partnership with Mind HK and KELY Support Group.
The partnership will see Golin supporting Mind HK and KELY Support Group with their joint youth mental health initiative Coolminds. Aiming to raise awareness of mental health and to help stop the stigma amongst young people, Coolminds will provide workshops and training programmes, including in-school and online presentations for students, parents and educators, as well as resources for those in need.
Golin will assist with media relations and creative content, demonstrating how Coolminds can help the younger generation as a mental health resource for not only them, but their parents and teachers.
Jane Morgan, Managing Director at Golin Hong Kong, says, “Coolminds has arrived at a time when the Hong Kong youth community need it the most and we’re proud to be supporting. We see concerns and mental health issues on the rise and we need to act now for the sake of the future generation, and indeed all.”
Golin is committed to supporting non-profit platforms in Hong Kong, having previously offered its pro bono PR support to groups like The Women’s Foundation and Mind HK across a number of previous initiatives. Golin Hong Kong supported Mind HK’s “Move It For Mental Health” campaign in February 2019 and 2020, as well as organizing the “Putting Mental Health on the Table” in-office event to fundraise for Mind HK and encourage colleagues to open up the conversation about emotional wellbeing.
Carol Liang, Communications Manager at Mind HK, commented, “After an already strong collaboration on past campaigns such as ‘Move It For Mental Health,’ we’re excited to continue our work with Golin to champion our youth mental health work amongst various spaces in the Hong Kong community. More than ever, mental health needs to be destigmatised, and young people deserve to know that there is nothing taboo about their wellbeing. Here at Mind HK, we know that with Golin’s help, we can achieve significant change in the lives of our community.”
Rosanna Yim, Senior Manager, Communications and Development at KELY Support Group commented “Relying completely on the overburdened medical system is not the solution in Hong Kong, we need to support a system where there is an increase in knowledge about mental health in society at the grassroots level, encouragement of more open dialogue and increase in awareness among youth and their peers, but also the parents, teachers and schools. With the support of Golin, we are confident that the promotion and preventive initiative of mental health can reach to wider target audiences in Hong Kong.”