Golin has elevated Rafidah Rashid to the newly created role of Group Managing Director, across its Singapore operations. Rashid will work across Golin’s agency brands, providing centralized leadership and strategic direction.

Rashid has a proven track record of success at Interpublic Group brands. She commenced her public relations career in the corporate and financial sector before instigating her path at DeVries Global Singapore which she has led since 2017. Campaign Asia commended her as a SEA Young Business Leaderin 2020, while listing her among the annual 40 under 40 in 2021. Most recently, Rashid was appointed co-lead of the agencies’ Asia Pacific Diversity, Equity & Inclusion Council.

Rafidah will continue to report into Darren Burns, President, Asia Pacific, Golin. “I’m so happy to appoint Fidah to this role,” said Burns. “Her unmatched energy for innovation, ability to build a vibrant culture, and her unique blend of experience, make her perfect for this role. Under her leadership, we are evolving a new era that builds off our sustained success in Singapore.”

Rashid said “As a leader, my mission is to champion industry-first innovations for brands, while empowering our people to reach their full potential. I am excited to lead our talented teams to fulfilling career growth, fostering client success and even greater industry excellence.”