GOLIN assisted Combantrin to raise awareness of their social movement, #JamMainKita, whilst also announcing the partnership between Johnson & Johnson Indonesia and LPAI (Lembaga Perlindungan Anak Indonesia) in the movement. It aims to help Indonesian children to grow and develop optimally by reviving traditional games to encourage children to be active and interact socially. The movement is to educate the public and highlight the importance of encouraging children to play outdoors without fear of worm infection.
GOLIN’s key role ranged from developing strategic communications plans to a series of events including press conference, Kick-off event, press release dissemination, unbranded media briefing, approaching and maintaining relationships with external stakeholders including the media, KOLs and communities.
The campaign caused a widespread media frenzy, with overall media outreach events obtained PR Value of more than IDR 8 Billion.