JOHNSON’S®: #ChooseGentle Baby Universe

GOLIN and JOHNSON’S® officially introduces its new transformation, the New JOHNSON’S®, with newly improved formula and new premium ergonomic packaging to address parent’s growing needs in delivering the best and the gentlest products for babies. Driven by the commitment to never stop raising the bar in delivering the best for babies, JOHNSON’S® launches new products line from The New JOHNSON’S® range, CottonTouch™ that are specially designed for baby’s delicate and gentle skin. 

In celebrating #choosegentle movement, we invited parents to attend “JOHNSON’S® Choose Gentle Baby Universe” exhibition and experience gain insight on gentleness in all aspects of baby’s life, as well as to give parents a comprehensive understanding of gentleness for their baby’s skincare products. Not only that, parents also can join interesting classes to know more about baby’s care with healthcare experts and communities; Baby Massage Class,  Complementary Feeding Class, Get to Know Baby’s Sensitive Skin, Breastfeeding Class, Benefits of Touch for Baby Class, &  Anti-Panic Class for New Moms Class.

We believe that it is important to create a gentle world where every baby can thrive. Thus, in line with #choosegentle movement, JOHNSON’S® continually push to improve environmental impact by collaborating with World Wildlife Fund (WWF) to organize ‘Gentle Tree’ program, and inviting 2,000 Indonesian moms who joined JOHNSON’S® Parents Club to build 2,000 trees and named the tree with their baby’s names. In line with its commitment in the #choosegentle movement to always give the best and gentlest environment for baby, JOHNSON’S® is partnering with Bluebird (Taxi) to provide 100 baby car seats that will be installed in 100 selected fleets in ‘Gentle Blue’ program for a gentle ride.

From the movement, we generated more than 120 news coverage with media impressions reaching more than 220 millions.