Golin was tasked to redefine what it means to be a MAGGI® woman by encouraging them to try new things to build their confidence and build brand love in the process. With Tak Kenal, Tak Cinta (Never Try, Never Know), we positioned MAGGI® as an ally for Malaysian women in their day-to-day lives, through the ‘Women Will’, Grow with Google program.
Amid the escalating COVID-19 situation in Malaysia, a digital-first approach allowed MAGGI® to engage stakeholders from the safety of their homes, while using hero film #WanitaCukupBerani (Women are Brave Enough) as a cornerstone of the social movement. We also developed and curated social media content for MAGGI Malaysia’s social handles, as well as the content direction for paid influencer partnerships. Golin secured nearly 100 pieces of coverage, reaching an audience of 65 million.