Golin today announces new client partner, heycar, the online car marketplace, following a competitive pitch. heycar selected Golin on a retained basis to lead creative brand campaigns and always-on press office with a focus on educating, engaging and empowering consumers. Work begins immediately.
Charlotte Ford, Head of Brand Marketing & Engagement, heycar, said: “We have ambitious plans for growing our brand awareness by the end of 2022, starting with an exciting new ATL campaign launching in April. We were looking for a PR partner that could take that journey with us and help us build relevance among consumers. Golin completely nailed the brief – bringing creativity and passion underpinned by a whip-smart strategic approach. We can’t wait to launch our first campaign together.”
heycar launched to the UK market in 2019, backed by Volkswagen Financial Services and Daimler Mobility. The online car marketplace is passionate about creating a positive, feelgood experience for car buyers and enables consumers to either buy cars directly online or visit them in the showroom.
Ed Green, Golin Managing Director, Consumer, said: “We loved immersing ourselves into the feelgood factor of the heycar online retail experience and we look forward to bringing heycar’s attitude to life in earned with emotionally engaging creative and data-driven stories that resonate with consumers.”