AGENCY NEWS

Golin launches exclusive partnership with Your Game Plan to support young people into PR and comms careers

April 08, 2022

Golin and Virgo Health today announce an exclusive industry-first partnership and PR career training programme with Your Game Plan, a new online student careers hub.

Your Game Plan bridges the gap between classroom and career by educating young people about the careers available to them. The ed-tech platform, accessed by 1,100 schools, 55% of colleges and 20 youth-focused charities across England, offers online training to help students develop the skills and knowledge needed for employability, financial health and mental wellbeing.

Danny Heath, Founder of Your Game Plan, said: “Young people across the UK don’t know how to translate their abilities into careers. Employers have careers but are failing to translate these into opportunities that attract young people from a broad range of backgrounds. We currently do not prepare young people for the step from education to independence and under-funded school careers programmes aren’t working. I had first-hand experience of this myself as for various reasons university wasn’t for me, so when I left school I wanted to go straight into a career. However, information and careers education in my school was non-existent. To address this societal problem, I decided to create Your Game Plan.”

As part of the Your Game Plan partnership, Golin will create and exclusively sponsor a sector-specific ‘Introduction to careers in PR & communications’ online course to reach thousands of students, the modules will explore the PR industry and explain career paths.

From those who complete the online programme Golin will invite up to six candidates to a 5-week programme with Golin trainers, mentors and buddies to bolster their skills and help them develop a career in PR. The training will follow Golin’s new, bespoke foundational training programme currently available for all our junior new starters.

“Students looking for careers often know of traditional industries, such as law, medicine and accountancy, but there is a real lack of knowledge about exciting and equally rewarding careers in areas such as fintech, digital and of course, PR and comms. Golin is a hugely passionate and supportive partner and we can’t wait to launch our ‘Introduction to careers in PR & comms’ training course alongside them. I look forward to seeing how they help students in our network enter the industry,” added Danny.

“We were immediately inspired by Danny and Your Game Plan as a ground-breaking start-up committed to driving change that really matters in our education system. Your Game Plan levels the playing field and removes barriers to careers, so we couldn’t think of a better platform to introduce our industry to young people. Our aim is to find exciting new talent from all different backgrounds interested in a career in communications and to ensure they are in a good position to secure a future job within our industry. Not only in this a great opportunity for us, but also for our clients who are already also seeing the potential in a partnership with this organisation,” said Ondine Whittington, Group Managing Director, Golin and Virgo Health.

Visit Your Game Plan