Golin’s Global AI Committee compiled the most influential and impactful trends for brands and communications professionals to apply toward successful AI strategies this year.

Following months of familiarization, PR and marketing practitioners will be more deliberate this year about implementing tools and new techniques across their workstreams, and at a far brisker pace, cementing AI’s role as a must-have technology more transformational than laptops and mobile phones were to our craft in previous decades.

So, just how will AI change the way we work in 2024 and how can you get ready? Click here to download our report -12 predictions from Golin’s global digital, media and AI experts.