Unilever has named Golin the global PR Agency of Record for its Dirt Is Good portfolio

Excited to share that we are now Unilever’s Dirt Is Good (DIG) global Agency of Record (AOR).

Building on a 17-year relationship with Unilever and following a series of successful pilot projects at UK and global level, Golin was chosen as the trusted partner to support DIG globally as they consolidate all corporate and consumer work under Golin’s AOR remit.

Golin was formerly rostered to Persil UK, but will now support across earned strategic and creative work across the global Dirt Is Good portfolio of laundry detergents, covering OMO, Persil, Surf Excel, Breeze, Ala, Skip, Rinso.

Tati Lindenberg, Unilever VP of Homecare, said: “Golin’s work is always super impressive and through recent projects it became clear they are the best placed agency to support across the portfolio as we looked to consolidate. They bring together strategic thinking, creative excellence and integrated media strategies that take the principles of earned storytelling and apply that to all channels – that’s what makes our storytelling as a brand really take off in culture. After a number of hugely successful campaigns we wanted to streamline our earned agencies into one true partner that could go on the exciting evolution of the ‘Play On’ era of the Dirt Is Good platform.”

KJ Flynn, Golin Consumer EVP, said: “DIG is one of the most powerful Unilever brands with an immensely strong global platform – a single mindedness which has helped it achieve huge commercial success. After working at a local market level on a number of campaigns we are thrilled to now work with our partner agencies and Unilever team to really supercharge the new ‘Play On’ strategy at a global level, looking at ways the brand can turn up in culture across eared and social.”