Challenge
A global idea to champion movement for your mind this World Mental Health Day
Work
Your desk can be a danger to your mental health. To warn the world about the workplace threat of uninterrupted desk work, we created the world's first employment clause for movement. Then launched with a PSA from the world's scariest boss and most unlikely mental health advocate, Brian Cox. All supported by Dr Brendon Stubbs' global study that proved the impact of a 15-minute move break on your mental health.
Impact
A viral juggernaut that generated an earned media reach of 2.3B with 50M+ views of the Desk Break PSA and 1.2M+ Desk Breaks were taken: while inspiring support from the Director General of the WHO and our competitors alike.
