Challenge

A global idea to champion movement for your mind this World Mental Health Day.

Work

Your desk can be a danger to your mental health. To warn the world about the workplace threat of uninterrupted desk work, we launched a PSA from the world’s scariest boss, Brian Cox, and the world’s first employment clause for movement. All supported by Dr Brendon Stubbs' global research and Desk Break experiment showing the powerful impact a simple 15-minute move break can have on your mental health.

Impact

We launched the first employment contract clause for movement and created a genuinely viral juggernaut that generated 930K+ organic social mentions with 50M+ views of the Desk Break PSA and 1M+ Desk Breaks were taken; while inspiring support from the Director General of the WHO and our competitors alike.