Challenge

Research from the LEGO Group revealed that kids preferred being YouTube stars over exploring space so they wanted to reignite interest.

Work

To inspire future space explorers all over the world, LEGO asked kids to create spacecraft ideas straight from their imagination. After creating these UPOs -  Unidentified Playing Objects – from LEGO bricks, we then rocketed their designs above the NYC skyline.

Impact

The results were out of this world… With 1K+ earned media placements reaching across 100 markets, Google trends data for “LEGO Space” jumped 20% in search volume.