Challenge

To celebrate Magnum’s Cocoa Strategy programme that supports women in cocoa farming communities on the Ivory Coast.

The Work

Using digital technology, our multi-agency team combined the portraits of 128 programme graduates to create a virtual avatar, named AWA. Ivorian designer, Rebecca Zorro, created a limited-edition fashion collection worn by AWA and available to buy, with proceeds donated. All underpinned by our ESG specialists.

Impact

By leaning into the Magnum consumer’s passions points, we made Magnum’s commitment to female cocoa farmers resonate in Tier 1 consumer, fashion and lifestyle titles, alongside trade and ESG titles.