Magnum | AWA

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Celebrate Magnum’s Cocoa Strategy programme supporting women in cocoa farming communities on the Ivory Coast.

The Work

Our multi-agency team combined the portraits of 128 programme graduates to create a virtual avatar, named AWA, dressed in a limited-edition fashion collection by Ivorian designer, Rebecca Zorro, and available to buy. The campaign was also underpinned by our ESG specialists, who helped show the impact of Magnum's Ivory Coast programme.


Leaning into the Magnum consumer’s passions points, we made Magnum’s commitment to female cocoa farmers resonate in Tier 1 consumer, fashion and lifestyle titles, alongside trade and ESG titles.

"Think of cocoa farmers and you think of men. This shines a light on the women"