Challenge

Globally launch the Crocs x McDonald's partnership and first collection.

Work

Hard working media relations to create mass buzz  and fandom across earned channels around the globe, including a breakthrough into influential fashion and streetwear media outlets.

In Asia, we created an IRL experience enabling fans to step into the world of McDonald’s x Crocs in a first-of-its-kind Croc Thru.

Impact

A sell-out in minutes with 3.5K news stories across the world and fans.