Challenge

We needed to correct the nations mishearing, prompting them to book a hearing check at Specsavers.

Work

Specsavers used famously misheard sayings - such as "Escape goat" and "nip it in the butt" to create a mass hearing test. After dropping these sayings ("eggcorns") into mainstream TV and radio shows without any explanation, we launched The Misheard Manifesto, correcting the nation's mishearing and prompting them to book a hearing check at Specsavers.

Impact

We Secured a wave of mass National awareness and driving a staggering 400% above target increase in hearing test bookings and positively changed perceptions of Specsavers with a 10% increase in people considering Specsavers to be experts in hearing.

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