Persil | Tag

On sunny days, play outside
watch film


Inspire gamers to play outside too. 

The Work

Using the language of game trailers and the hype that surrounds the announcement of a new game, we launched ‘Tag’ to gamers globally. A faux game launch that teased the real-world game.


The launch of the game was covered widely across gaming and lifestyle sectors, opening up a new audience to Persil and being awarded at major awards shows globally.

“Persil plays dirty with hoax campaign”