Premier Inn | EweTube

The world’s first sheep-themed streaming platform
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Bring the ‘Rest Easy’ platform to life in a culturally relevant way

The Work

Reimagining ‘counting sheep’ for the streaming-obsessed generation, we created EweTube – where hit shows were re-enacted by Yorkshire shepherdess, Amanda Owen, and her flock. Sleep-inducing re-dos included the Queens Lambit and Good Wool Hunting, Flocky and ASMB’AA.


The campaign generated over 300 pieces of coverage across national and regional media and more than 120,000 site visits to the EweTube website with an increase in hotel bookings.

An un-baaa-lievably successful campaign