Challenge

Position SquareTrade as a market leader in device protection and achieve breakthrough visibility at Mobile World Congress (MWC) Barcelona, engaging key decision-makers in a crowded B2B environment.

Work

We launched The Connection Test, a world-first biometric experiment proving people’s emotional bond with phones. Using electrodermal tracking and bold storytelling, we delivered a 360° campaign with hero content, research, paid media, and thought leadership at MWC, driving unprecedented engagement and business growth.

Impact

The campaign achieved 230M+ media reach, 2M+ video views, $1BN pipeline growth, 47 new opportunities, 77 MWC meetings, and ranked SquareTrade 2nd in Share of Voice.

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