Challenge

Tackle persistent hearing‑aid stigma and encourage hearing checks.

Work

Relationship influencers across social hyped the launch of the most exciting couples' intimacy device with a provocatively misdirected Valentine’s campaign. Revealing days later - it was a hearing aid. Because hearing is key to romantic connection. The campaign started a new hearing health conversation around love, not loss. Helping millions of relationships affected by undiagnosed hearing loss to get their spark back.